Privacy Policy

1. Who We Are

LUBEL, LLC
3400 Cottage Way, Ste G2 #23708
Sacramento, CA 95825
United States

Email: hello@lubel.co

2. Information You Provide to Us

Contact and Inquiry Forms

When you submit an inquiry through our website, we may collect:

• Name
• Email address
• Company name, if provided
• The subject or type of inquiry
• Your message

Name, email address, and message are required fields. Other fields are optional.

Please do not submit passwords, sensitive employee information, confidential records, or other sensitive personal information through our website forms unless specifically requested by LUBEL.

We use information submitted through the contact form to respond to your inquiry, evaluate potential projects, communicate with you about our services, and maintain appropriate business records.

Our website forms are processed using Netlify Forms.

3. Scheduling Meetings

Our website may provide links to schedule a meeting or demonstration using Google Calendar Appointment Schedules.

The scheduling service is hosted by Google and is not embedded directly into the LUBEL website. When you follow a scheduling link, you leave our website and interact directly with a Google-operated service.

Information you provide when scheduling, such as your name, email address, appointment time, and information you choose to include, may be processed by Google and provided to LUBEL for purposes of managing the appointment.

Google's own privacy terms apply to your use of Google's scheduling service.

4. Website Analytics

We use Google Analytics 4 (“GA4”) on the public LUBEL website to understand how visitors use the site and to improve its content and performance.

Google Analytics is not activated until you affirmatively consent to analytics through our cookie banner.

If you reject analytics, the Google Analytics tag does not load and LUBEL does not send website analytics data to Google Analytics.

If you consent, Google Analytics may collect information such as:

• Pages viewed
• General interaction with the website
• Approximate location
• Browser and device category
• Referral source
• Scroll activity
• Outbound link interactions
• Form interaction events
• Other standard website measurement information

We do not intentionally send names, email addresses, company names, form contents, or other directly identifying information to Google Analytics.

We currently do not use Google Analytics for personalized advertising, remarketing, User ID tracking, or user-provided data collection.

Google Signals is not enabled.

Our Google Analytics property is configured with a 14-month retention period for user-level and event-level data, with the retention period not reset by new user activity.

Google Analytics may continue to retain aggregated reporting information in accordance with Google's own systems and policies.

5. Cookies and Similar Technologies

The public LUBEL website uses a small number of cookies and similar technologies.

Necessary cookies

We use a first-party consent-preference cookie to remember whether you accepted or rejected analytics.

This cookie:

• Is used only to remember your privacy preference
• Does not track your activity across websites
• Is retained for up to 12 months

The protected LUBEL ONBOARD client portal may also use strictly necessary session technologies to authenticate authorized access and maintain secure sessions.

These necessary technologies are required for the requested functionality and are not used for advertising.

Analytics cookies

If you consent to analytics, Google Analytics may set first-party analytics cookies such as _ga and related _ga_* cookies.

We configure these analytics cookies for a maximum duration of approximately 12 months.

If you reject analytics, these cookies are not created by the LUBEL website.

You may change your decision at any time using the Cookie Settings link in the website footer.

If you withdraw consent after previously accepting analytics, LUBEL updates your preference, attempts to remove existing Google Analytics first-party cookies from the LUBEL domain, and reloads the page so that Google Analytics does not load again unless you later grant consent.

More information is available in our Cookie Policy.

6. Video Content and Vimeo

Some LUBEL pages contain videos hosted by Vimeo.

Where implemented, Vimeo content is configured using privacy-focused settings, including Vimeo's Do Not Track functionality where appropriate.

When you choose to load or play Vimeo content, your browser may connect directly to Vimeo. Vimeo may process technical information required to deliver and secure the video player.

Vimeo's own privacy practices apply to information it processes through its services.

7. LUBEL ONBOARD Client Portal

LUBEL ONBOARD client portals are private areas made available to authorized client organizations.

The current version of the portal does not require individual employee accounts and does not track individual employees' training completion or viewing activity.

We may process limited technical and session information necessary to:

• Authenticate authorized access
• Maintain secure sessions
• Prevent unauthorized use
• Protect client content
• Diagnose technical problems

Strictly necessary authentication or session technologies may be used for this purpose.

The public Google Analytics implementation described in this Privacy Policy is not used to track activity inside the private ONBOARD client portal at launch.

If LUBEL later introduces individual accounts, employee-level tracking, SSO, or additional portal analytics, this Privacy Policy will be updated before those features are introduced where appropriate.

8. Technical and Security Information

Our hosting and infrastructure providers may automatically process limited technical information required to operate and protect the Services.

This may include:

• IP address
• Browser and device information
• Date and time of requests
• Requested pages or resources
• Security logs
• Diagnostic information

We use this information where reasonably necessary to operate the Services, diagnose problems, prevent abuse, and maintain security.

9. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and requests
• Schedule demonstrations and meetings
• Evaluate potential projects
• Provide LUBEL services
• Provide and secure client portal access
• Maintain and improve our website and Services
• Measure website performance where consent has been provided
• Diagnose technical problems
• Protect against unauthorized access, fraud, spam, or abuse
• Maintain business and contractual records
• Comply with legal obligations
• Establish, exercise, or defend legal claims

Where applicable law requires a legal basis for processing, processing may be based on:

• Your consent
• Taking steps at your request before entering into a contract
• Performance of a contract
• Our legitimate business interests
• Compliance with legal obligations

10. How We Share Information

We do not sell personal information.

We do not use personal information for cross-context behavioral advertising.

We may disclose information to service providers that help us operate our business and Services, including providers of:

• Website hosting and infrastructure
• Contact-form processing
• Analytics
• Video hosting
• Email and productivity services
• Appointment scheduling
• Security and technical services

Our primary providers may include:

• Netlify — website hosting, infrastructure, and form processing
• Google Analytics — website analytics where consent is provided
• Google Workspace / Google Calendar — communications and appointment scheduling
• Vimeo — video hosting and playback

We may also disclose information where required by law or where reasonably necessary to protect LUBEL, our clients, users, or others.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Website inquiries

Contact-form submissions that do not become part of an active or ongoing business relationship are retained in Netlify for no longer than 24 months.

If an inquiry develops into an active client or business relationship, relevant information may be retained separately as part of normal business records for as long as reasonably necessary for contractual, accounting, tax, legal, or dispute-resolution purposes.

Analytics

Google Analytics user-level and event-level data is configured for a retention period of 14 months.

Consent preferences

The first-party cookie used to remember your analytics consent preference is retained for up to 12 months.

Portal and security information

Authentication, session, security, and diagnostic information is retained only for as long as reasonably necessary to provide and secure the Services, investigate problems, prevent abuse, and comply with applicable legal obligations.

We may retain information for longer where required by law or reasonably necessary to establish, exercise, or defend legal claims.

12. International Processing

LUBEL, LLC is a United States company.

Our service providers may process information in the United States, the European Union, or other jurisdictions depending on the service involved.

Where applicable law requires safeguards for international transfers of personal information, appropriate legal mechanisms and contractual protections may apply.

13. Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of information
• Object to or restrict certain processing
• Request portability of certain information
• Withdraw consent where processing is based on consent
• Lodge a complaint with an applicable data protection authority

You may withdraw analytics consent at any time through the Cookie Settings link available in the website footer.

To make another privacy request, contact:

hello@lubel.co

We may need to verify your identity before completing certain requests.

14. California Privacy

LUBEL does not sell personal information and does not share personal information for cross-context behavioral advertising.

If California privacy law provides you with specific rights regarding information maintained by LUBEL, you may contact us at hello@lubel.co to exercise those rights.

15. Children's Privacy

Our website and Services are intended for businesses and professionals and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the public website.

If you believe a child has provided personal information to us improperly, contact us at hello@lubel.co.

16. Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

17. Third-Party Services

Our website may contain links to third-party websites or services.

When you follow a link to another website or choose to interact with third-party content, the privacy practices of that third party may apply.

LUBEL is not responsible for the privacy practices of third-party websites or services that we do not control.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technologies, business practices, or legal requirements.

When we make changes, we will update the effective date shown at the top of this page.

19. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

LUBEL, LLC
3400 Cottage Way, Ste G2 #23708
Sacramento, CA 95825
United States

Email: hello@lubel.co